Manager, Customer Marketing

Responsibilities

• The Manager, Customer Marketing partners across functions to develop and execute customer marketing plans for the assigned Channel. The manager will be a functional extension of the Sales & Brand teams that effectively executes key business initiatives with the goal of enabling the sales force to deliver profitable and sustainable sales growth.
• This role is integral to the channel’s participation in Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans.
• The role requires strong prioritization and stakeholder management to support delivery of channel growth targets.
• Partnership with brand teams will include but not be limited to representing the channel on innovation teams and works cross-functionally to develop and execute channel plans for the assigned channel(s) in support of brand strategy.
• Ways you will make a difference
• Collaborate with multiple internal cross-functional groups (e.g., Marketing, Finance, Revenue Management, Category Management, Sales Planning, Commercialization team) to execute brand and customer initiatives
• Engage with Marketing and Category Leadership to provide the voice of sales in strategic initiatives
• Engage with Customer teams to develop an understanding of what is needed on-going to support success of sell-in and performance with the customer
• Identify and propose customer-specific product opportunities, building the business case and partnering with the Commercialization team through launch
• Translate national shopper marketing campaigns to customer specific programs; manage the development and execution of campaigns, promotions, and innovation to support business growth within each channel of distribution

Requirements

• Minimum Bachelor's degree, preferably in Business, or Marketing related field
• Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
• Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, and analytical problem-solving

Preferred

• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership

Benefits

• At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center