Manager, CRM (BioLife)

Responsibilities

• Execute the digital and brand strategies through the Email, Mobile Push, and SMS channels via evergreen and seasonal single-sends and hands-on development of new automated campaigns, as well as activate via web and app channels through personalized conversion tactics.
• Contribute ongoing to CRM strategies aligned with BioLife’s business objectives, and deploy CRM tactics within Marketing's strategy, standards, and measurement framework.
• Leverage data-driven insights and innovative communication strategies to deploy and optimize highly personalized, multi-channel campaigns that resonate with donors when they’re most likely to convert.
• Ensure messaging is tailored at the channel-level and fits donors’ needs at their given stage of the donor journey, ideating, executing, and measuring new messaging tests.
• Identify and leverage new technology to deploy the right messages at the right moments, in line with the CRM strategy, to improve conversion at each stage of the donor journey and ultimately drive incremental donations.
• Test and pilot digital touchpoint strategies prior to automating to drive incremental donations, maintain donor engagement between donations, and sustain donation volume.
• Provide regular reports on single-send campaign along with web and app tactic performance, including key metrics such as incremental donations, with optimization recommendations for future implementation.
• Design, develop, and execute comprehensive single-send and automated CRM campaigns, leveraging advanced segmentation techniques, and personalization to deliver timely, relevant content that drives conversion and encourages repeat donations, avoiding message fatigue.
• Analyze campaign performance across Email, Mobile Push, SMS, web, and mobile app channels, using advanced data analytics tools to identify opportunities and continuously refine communication execution for maximum impact.
• Deploy and manage new personalization tactics across the website and mobile app, supporting the Senior Digital Marketing Manager in driving incremental conversions.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or related field (required)
• 4-5 years of experience in email marketing, mobile app engagement strategies, and SMS campaign management for consumer-facing brand(s) (required)
• Proven track record of improving engagement metrics across digital channels, and excellent understanding of how to build a strong digital consumer experience (required)
• Experience with marketing automation platforms, CRM systems, and mobile app analytics tools (required)
• Familiarity with SMS compliance regulations and best practices (required)
• Expert in Microsoft applications (i.e., PowerPoint, PowerBI, Excel, Word, SharePoint, Outlook, Teams, etc.)
• Key Skills, Abilities, and Competencies: Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
• Ability to present to and interact with all levels within the organization, including senior leaders
• Strong project management skills with the ability to manage multiple campaigns across various channels simultaneously
• Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution

Preferred

• Advanced degree in Digital Marketing or related field (preferred)
• Entrepreneurial mindset with a passion for brands and creating authentic relationships with consumers, driving innovative marketing strategies, exploring new marketing approaches, and capitalizing on market disruptions

Benefits

• comprehensive benefits program