Responsibilities

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Requirements

• Bachelor's degree or equivalent professional experience.
• 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
• 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
• Proven success developing and managing creator or influencer partnership programs at scale.
• Experience working directly with creators, talent agencies, management companies, or digital media partners.
• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
• Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.
• Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.
• Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.
• Excellent communication, presentation, relationship-building, and stakeholder management skills.

Preferred

• Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.
• Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.
• Knowledge of creator monetization models, incentive structures, and partnership frameworks.
• Experience managing high-volume creator content operations.
• Deep understanding of internet culture, creator trends, and emerging social platforms.
• Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations.