Responsibilities

• LEADERSHIP: Establishes and maintains positive, productive, and collaborative relationships with system, hospitals, service lines, and departmental leaders, as well as MARCOM teams, to advance the Memorial mission, vision, strategic objectives, and business goals. Demonstrates understanding and exhibits system thinking in achieving MARCOM goals. Leads fellow members of MARCOM and agency of record to develop creative concepts for system, service lines, and hospitals. Reviews specifications on requested jobs, processes edits, proofs completed jobs for MARCOM teams, including Communications, Marketing and Digital, for the proper use of logo, EEO statement, disclaimers, etc., and coordinates completion dates to meet deadlines. Supervises and trains employees, to include organizing, prioritizing, and scheduling work assignments. Reviews departmental plans’ impact of existing and new department-specific programs and/or regulatory actions and direct formulation of department objectives to accomplish goals. Executes and manages team remediation plans to ensure positive outcomes and goal achievement.
• BRAND MANAGEMENT: Ensures brand recognition and perception is in high regard with stakeholders and community. Collaborates with MARCOM VP and leaders and supporting agencies on research to gain a better understanding of the brand and how it can be enhanced with key stakeholders through strategized MARCOM plans and campaigns. Ensures that all projects reflect Memorial Healthcare System’s corporate identity. Oversees all design, coordination, and implementation of signage across system for brand consistency. Coordinates production of marketing materials with in-house print shop or printing vendors. Maintains digital library of photography and art files for use in both external and internal communications materials. Reviews, directs, and recommends art direction and image suggestion for MARCOM, leadership, and vendors. Advises Digital team on concepts for all web design and development for brand consistency. Informs VP and Senior Director of any design or copy changes made by clients that may affect brand message or identity. Approves all creative assets, including video, art, collateral, etc., prior to publication to ensure brand integrity.
• MARCOM STRATEGY: Leads Graphic Design Team in assessment of system, hospital, and service lines strategies to effectively create Marketing and Communications (MARCOM) campaigns to enhance brand. Responsible for concept development, design, management, and production of creative assets, including print, digital, etc., for all MARCOM creative campaigns. Meets with internal customers to formulate creative concepts inclusive of themes, graphics, and new assets to successfully share MARCOM messaging. Leads team in development of all MARCOM materials (i.e., print advertisements, direct mail, billboards, brochures, newsletters, digital assets, etc.). Executes the graphic development of printed materials from concept through production on time and within budget. Develops and manages relationships with internal and external customers and vendors, including, but not limited to, outside agencies, freelancers, photographers, designers, printers, and vendors as needed. Demonstrates strong working knowledge of effective design, brand development, interactive commerce, and creative process.

Requirements

• Education and Certification Requirements: Bachelors (Required)
• Additional Job Information: Complexity of Work: Requires critical thinking skills, effective communication skills, decisive judgment, and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Proven project management skills desired.
• Required Work Experience: Minimum of five (5) years of related experience.
• Competencies: ACCOUNTABILITY, CUSTOMER SERVICE, DESKTOP SOFTWARE, EFFECTIVE COMMUNICATION, LEADING CHANGE INITIATIVES, MANAGING PEOPLE, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR, VENDOR MANAGEMENT