Responsibilities

• Oversee EECU’s corporate brand voice & identity, through content strategy, content creation, & communications plans content strategies that support business goals across all channels. Collaborate with key stakeholders to plan, research, and develop content for marketing programs, across multiple channels, including email, video, web, TV, & radio. Execute content creation in digital platforms such as: Marketo, Sprout Social, & Adobe InDesign
• In collaboration with the marketing department, develop and execute internal multi-channel communication strategies & content, that supports the adoption, promotion, and consistent representation of the EECU mission, values, and brand identity throughout the organization. Includes video, email, & event scripts.
• In collaboration with other departments, develop timely and collaborative communication to employees on products and enhancements, new services, support for culture-building and continuous improvement, and other internal communication as necessary.
• Execute EECU’s public relations strategy, to drive awareness and support for the organization’s products, services, and brand identity. Collaborate with key stakeholders to develop and create meaningful and relevant content. Track, analyze, and provide monthly and quarterly reports on public relations efforts.
• Lead and execute strategic multi-channel social media communications that drive awareness and support for the organization’s products, services, and brand identity. Collaborate with key stakeholders to develop and create consistent, meaningful, and relevant content that is personalized for each channel and target audience. Partner and collaborate across marketing functions to ensure that all other organization initiatives are being effectively communicated using best-in-class practices. Track, analyze, and provide monthly and quarterly reports on social media communication.
• Support executive communications requirements. Including developing executive messaging, speeches, videos, presentations, town halls, and other events.
• Actively supports department and corporate projects as needed as well as other duties as assigned.
• Responsible for compliance of all Federal and State rules and regulations pertaining but not limited to Bank Secrecy Act, Anti-Money Laundering, Bank Bribery Act, NCUA Privacy Regulations, Reg DD, Reg E, Reg CC, Reg Z, Reg B, FCRA/FACTA, and Service Members Civil Relief. Required to attend initial and ongoing annual Bank Secrecy Act training.