Manager, Conversion Rate Optimization

California, MO (Remote)

$69K/yr – $80K/yrSenior Level4+ years expFull time

Posted 2 days ago

Job Summary

Own the CRO program across multiple clients, leading hypothesis development, test planning, and rollout while clearly communicating results and learnings; synthesize data from GA4, Hotjar, and experimentation platforms to drive the CRO roadmap with close collaboration to UX/Experience Design.

  • Define test strategies and KPIs for client projects
  • Lead client-facing results, prioritization, and rollout decisions

Job Description

Responsibilities

  • Leading hypothesis development and designing test strategies for multiple clients
  • Creating structured CRO test plans, including objectives, KPIs, and success criteria
  • Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
  • Collaborating with Experience Design to shape UX/UI test variations
  • Writing clear and detailed test requirements for developers to implement
  • Using GA4, Hotjar, and experimentation platform data to uncover friction points
  • Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
  • Conducting QA of experiment setups, variations, tracking, and segmentation
  • Monitoring live tests and ensuring statistical validity of results
  • Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations

Requirements

  • 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
  • Experience designing tests for clients in the eCommerce space and/or CMS platforms
  • Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
  • Strong proficiency with GA4 and Hotjar
  • Ability to write detailed testing requirements and acceptance criteria
  • Understanding of UX/UI principles and their impact on conversion
  • Strong analytical thinking and ability to draw insights from quantitative and qualitative data
  • Excellent client‑facing communication and presentation skills
  • Ability to manage multiple roadmaps, tests, and timelines in parallel
  • Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Preferred

  • Certifications in CRO methodologies or experimentation platforms
  • Familiarity with experiment statistical models or experimentation frameworks
  • Experience working within Figma
  • Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$69K/yr – $80K/yr

Taken straight from the job posting.

See all Wpromote salaries

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Manager, Conversion Rate Optimization

Wpromote · California, MO · Remote