Manager, Content Studio

Responsibilities

• Directly manages, and evaluates a team of Writers and Graphic Design Specialists, cultivating an environment of creative excellence and establishing clear professional development pathways
• Allocates copywriting and content assignments across the team based on capacity, skillset, and campaign priority, working closely with project management traffic teams to ensure strict adherence to deadlines
• Manages the incoming design project queue, mapping design resources to campaigns based on strategic priority and Content Studio capacity timelines
• Serves as the final editorial authority and brand champion, reviewing, proofreading, and approving copy blocks to guarantee grammatical perfection, strategic alignment, and compliance with healthcare regulatory guidelines
• stablishes, maintains, and updates the health system's uniform corporate voice, tone blueprints, and editorial style guides to ensure a cohesive narrative across all marketing touchpoints
• Partners with the Manager of Photography/Videography and the Manager of Intake/Content Studio to synchronize imagery, copy, and layout mechanics for unified enterprise campaigns
• Partners with leaders within Marketing and Communications to blend text narratives with multi-channel design, video, and digital strategies
• Directs relationships, and quality control with external commercial printers, freelance designers, and stock imagery agencies
• Translates high-level corporate and clinical service line goals into clear, actionable creative briefs for the writing team, ensuring they have the context needed to produce high-converting copy
• Establishes performance-driven design benchmarks for web, email, and social media platforms, ensuring assets are conversion-optimized and ADA/WCAG accessible

Requirements

• Bachelors degree in English, Journalism, Communications, Marketing, Advertising, or a closely related field
• Minimum of 7 years of progressive, relevant experience as a senior copywriter, content strategist, or communications architect
• Minimum of 2-3 years of experience directly managing, mentoring, or supervising a creative team (such as writers, content creators, graphic designers, or account specialists)
• Proven experience establishing or managing a creative intake process, project management workflow, or traffic framework within an agency or corporate marketing division

Preferred

• Experience leading a centralized content studio or creative services team within a complex corporate matrix structure or a large healthcare enterprise

Benefits

• Paid Time Off including Vacation, Holidays, and Sick Time
• Retirement Plans
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Disability and Life Insurance
• Paid Parental Leave
• Tuition Reimbursement
• Student Loan Planning Support
• Flexible Spending Accounts
• Wellness Programs