Responsibilities

• Content Strategy - Persona-Driven Frameworks: Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries.
• Content Strategy - Multi-Touch Journeys: Map out complex, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel.
• Content Strategy - Cross-Functional Alignment: Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain points and business goals.
• Content Strategy - Panelist Recruitment Strategy: Own the end-to-end panelist recruitment content funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency
• Creative Direction & Production Oversight - Creative Guidance: Provide clear, high-level creative direction and copy oversight across all consumer and enterprise touchpoints to ensure output is optimized for conversion.
• Creative Direction & Production Oversight - Agency & Freelancer Management: Function as the primary lead for external agency partners and freelancers, briefing them clearly, reviewing their work critically, and ensuring all output meets brand guidelines.
• Creative Direction & Production Oversight - Workflow Optimization: Establish and oversee efficient production workflows and asset management systems to ensure all content assets are versioned, approved, and delivered to channel owners on time.
• Testing, Analytics & Conversion - Testing Agendas: Collaborate closely with Demand Generation managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs.
• Testing, Analytics & Conversion - Data-Driven Iteration: Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements.