Manager, Content Strategy

Responsibilities

• Participate in initial scoping for Brand-Building thought leadership to clarify the strategic objective, priority audiences, intended uses, activation owner, required partners, and appropriate level of Content Strategy support
• Lead targeted packaging and use-case discovery with Research, Editorial, Visual Storytelling, Buyer Marketing, Corporate Affairs & Brand, and other relevant partners before production plans are finalized
• Translate growth priorities, audience needs, channel considerations, client and event contexts, and timing constraints into a clear Packaging & Use-Case Brief
• Advise Research and Editorial teams on downstream requirements while preserving their ownership of evidence, methodology, core point of view, and narrative development; distinguish between requirements that should shape the core product and requests that should be addressed through downstream activation, preventing unnecessary complexity or premature channel execution
• Interpret research, data, and approved narratives to identify the implications, proof points, messages, and actions most relevant to priority buyers, industries, and use cases, develop audience-specific message hierarchies and narrative adaptations that preserve source integrity, attribution, and the approved point of view and identify reusable content components, including findings, statistics, proof points, frameworks, visual concepts, quotations, and recommended actions
• Build component maps, adaptation plans, derivative priorities, reuse guidance, and narrative guardrails that allow intelligence to scale without creating conflicting versions; partner with Visual Storytelling to align modular content, format and experience direction, reuse patterns, templates, and production requirements; serve as a strategic thought partner during adaptation, constructively challenging messaging or derivative narratives that overstate, dilute, or move beyond the underlying evidence
• Create activation-ready packages containing approved messages, reusable components, proof points, source notes, usage guidance, adaptation boundaries, ownership, and escalation paths, coordinate structured readiness and handoff checkpoints with channel owners, confirming that promised components are complete, consistent with the core intelligence, and fit for their intended use, partner with Editing, Writing, Research, Quality Assurance, Brand and Risk stakeholders, as appropriate, to ensure derivative narratives and reusable components meet required standards and approvals
• Provide strategic guidance on content adaptation, reuse, lifecycle, and governance while leveraging performance insights and AI-enabled workflows to improve discoverability, audience relevance, content development, and activation with appropriate human oversight
• Design scalable standards for rapid and repeatable content, enabling guided self-service and exception-based review rather than high-touch support for every recurring instance; share best practices, operating insights, and process improvements across the Content Strategy team and broader Editorial organization, helping successful practices flow up and down content tiers
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Requirements

• Minimum seven years of recent experience in content strategy, editorial strategy, thought leadership, communications, audience strategy, consulting, research, or related disciplines
• Bachelor's degree from an accredited college/university in communications, journalism, English, marketing, business, public policy, research, information management, or a related field
• Experience in professional services, B2B organizations, publishing, media, research organizations, or other complex, matrixed environments preferred; demonstrated ability to interpret complex research, data, and technical material and translate it into clear, credible, audience-relevant messaging and recommendations; solid experience developing audience frameworks, message hierarchies, content architectures, modular content systems, activation briefs, or reuse and governance standards
• Strong editorial judgment and the confidence to challenge adaptations that weaken evidence, distort meaning, or compromise narrative integrity and strong understanding of buyer audiences, strategic growth priorities, content activation workflows, and the distinct accountabilities of Editorial, Research, Marketing, Corporate Affairs & Brand, and channel owners
• Exceptional communication, facilitation, and stakeholder-management skills, with the ability to influence senior leaders, SMEs, researchers, editors, creatives, and activation partners without direct authority with the ability to operate independently across multiple projects; capacity to use explicit decision gates, and bring structure to ambiguous or evolving work without becoming the default project manager
• Fluency with GenAI and emerging content technologies, including the ability to design responsible workflows that improve speed, scalability, discoverability, and reuse while maintaining quality and governance
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)