Responsibilities

• Lead the creation and ongoing operation of an always-on AI Search optimization program - defining the strategy, workflows, and success metrics
• Build and grow a team of Content SEO program managers, coaching for career growth and an inclusive culture
• Own the content SEO strategy and long-term roadmap across Apple's marketing site and online store
• Partner with senior leaders across Merchandising, Product Marketing, and Marcom to make search a core input to Apple's content
• Define and own the content SEO strategy and long-term roadmap across several of Apple's digital platforms, including Apple's marketing site and online store
• Lead a team responsible for developing content strategies that optimize Apple's presence across AI platforms and AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines)
• Build, hire, mentor, and grow a team of content SEO program managers - setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives
• Lead cross-functional collaboration with content, merchandising, product marketing, and Marcom leaders to ensure SEO is integrated into all content efforts and product launches
• Establish frameworks, standards, and processes for content optimization that scale globally across metadata, content structure, internal linking, and semantic markup
• Manage executive relationships inside Apple and stay current with search engine and AI platform developments

Requirements

• Minimum of 10 years of experience with SEO for a global brand or digital agency
• 4+ years of experience directly managing SEO, content, or program management teams, including experience developing and calibrating talent
• Experience with AIO / GEO / AEO and optimizing content for AI-powered search
• Solid experience leading complex, cross-functional content programs across multiple product lines or business areas
• In-depth knowledge of the latest content SEO best practices across all significant worldwide search engines
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, and Ahrefs

Preferred

• 13+ years of experience with SEO preferred
• Experience working in the technology and/or e-commerce industry
• Experience building or scaling a content SEO function at a large, matrixed organization
• Track record of building diverse, inclusive teams and developing talent into future leaders

Benefits

• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.