Team USA

Manager, Content Programming

USA

$77K/yr – $87K/yrManager5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross platform content programming for Team USA TV with a data driven road map and cross functional alignment.

  • Own a multi platform content calendar and scheduling across website, app, and FAST channel to drive reach and engagement.
  • Align programming with events, athlete storytelling, fan engagement and monetize content through platform windows and packaging decisions.

Job Description

Responsibilities
  • Develop and execute a multi-platform content programming calendar that supports audience growth, engagement, and monetization across the Team USA digital ecosystem, including website, mobile app, and Team USA TV (FAST Channel).
  • Create and maintain a comprehensive content roadmap that aligns programming priorities with organizational objectives, key sporting events, athlete storytelling opportunities, and fan engagement goals.
  • Determine content distribution, access, and windowing strategies across owned channels to maximize reach, engagement, and value creation.
  • Lead programming decisions for Team USA TV, including content scheduling, thematic programming blocks, tentpole events, and seasonal content initiatives designed to increase viewership and retention.
  • Identify opportunities to expand audience reach through strategic content packaging, scheduling optimization, and platform-specific programming approaches.
  • Serve as the internal project manager, ensuring timelines, approvals, and assets are delivered on time and at a high standard.
  • Continuously improve programming operations through process optimization, documentation, and implementation of best practices.
  • Own the day-to-day programming and scheduling operations for Team USA TV, ensuring an engaging and optimized viewer experience.
  • Develop and maintain channel schedules that balance audience demand, content availability, business priorities, and monetization objectives.
  • Coordinate content delivery, metadata management, and programming readiness with internal stakeholders and external distribution partners.
  • Monitor channel performance and make programming adjustments to improve audience retention, watch time, and overall channel growth.
  • Serve as the primary point of contact for FAST channel partners, including NBCUniversal, FAST Studios, and other distribution and operational vendors.
  • Stay informed on industry trends, audience behaviors, and emerging FAST channel best practices to continuously evolve Team USA's programming strategy.
  • Establish a data-driven approach to programming by monitoring content and channel performance across platforms.
  • Develop reporting frameworks and dashboards that provide actionable insights to stakeholders on audience engagement, content effectiveness, and channel health.
  • Partner with the Insights & Analytics team to conduct audience research and performance analyses that inform content investments, programming decisions, and growth strategies.
  • Translate performance data into recommendations that improve content discovery, audience retention, and fan engagement.
  • Partner closely with Content Strategy, Product, Brand, Commercial Strategy, and Marketing teams to ensure programming initiatives support broader organizational goals.
  • Collaborate with Lifecycle Marketing and Integrated Marketing teams to develop promotional strategies that drive awareness, tune-in, and engagement for Team USA TV and key content initiatives.
  • Work with rights holders, commercial partners, and third-party vendors to understand content rights, distribution opportunities, and programming constraints.