Responsibilities

• Own enterprise content planning and activation for the New Vehicles business
• Intentionally balance AutoNation-led messaging with OEM moments, architecting when and where each leads based on audience, channel, and tactic
• Lead merchandising strategy for retail creative execution, ensuring content supports local stores while laddering up to the master brand
• Plan content needs and cross-channel integration for key OEM sales events and product launches
• Maintain deep working knowledge of OEM brand, creative, and compliance guidelines
• Facilitate activation of OEM offers based on monthly manufacturer incentives and programs
• Partner with Strategy & Planning, Media, and Brand teams to tailor content by channel and audience
• Brief internal creators and agency partners on executional requirements and timelines
• Oversee the content production lifecycle in support of brand campaigns, including briefing, adaptation, proofing, approvals, and distribution
• Ensure OEM compliance, brand consistency, and operational feasibility across all activated content

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 6–8+ years of experience in marketing, content planning, campaign activation, or integrated marketing roles, ideally within retail, automotive, or multi-brand environments
• Proven experience activating enterprise or brand campaigns across multiple channels, translating strategy into execution
• Experience working with OEMs, brand guidelines, or highly regulated brand environments, with a strong understanding of compliance requirements
• Demonstrated ability to balance master brand standards with partner or product-specific needs
• Strong cross-functional leadership and stakeholder management skills in matrixed organizations
• Experience partnering with Media, Brand, Strategy & Planning, and Field Marketing teams
• Highly organized, detail-oriented operator with the ability to manage multiple workstreams simultaneously
• Strategic thinker with a practical, solutions-oriented mindset and a bias toward action
• Must meet company requirements for employment

Benefits

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide