Manager, Content Marketing

Responsibilities

• Write and edit emails, newsletters, website and social media content and other marketing communications that clearly convey the value of U.S. Travel membership.
• Segment audiences and tailor content to member interests, membership levels, engagement history and stages of the member journey.
• Bring fresh ideas to member communications, including new story angles, formats and ways to present information that capture attention and encourage action.
• Develop and maintain a marketing content calendar focused on member outreach and engagement, coordinating topics, timing and channels with the association-wide editorial calendar.
• Partner with Membership and other teams to identify audience needs, gather input and connect content to relevant member benefits and opportunities.
• Adapt research, advocacy updates, event content and member stories into targeted marketing content for different audiences and channels.
• Use audience data and performance results, including clicks, registrations, inquiries and conversions, to refine content, targeting and calls to action.
• Manage assigned content from initial idea through review, approval and delivery, ensuring accuracy and alignment with brand and editorial standards.

Requirements

• Bachelors degree in marketing, communications, journalism or related field.
• Minimum 35 years of experience in content or digital marketing, with emphasis on creative marketing writing and content strategy across channels.
• Familiarity with CMS, social scheduling and monitoring tools.
• Experience managing content and distribution across multiple owned, shared and paid channels.
• This role is ideal for a collaborative, action-oriented marketer who excels at maximizing brand growth through integrated content and email strategies.

Preferred

• Experience creating content for advocacy, membership or B2B organizations is a plus.

Benefits

• Comprehensive healthcare package with fertility coverage.
• Generous paid leave including family leave.
• Routine staff functions and opportunities for social connection.
• Transportation and cell phone benefits.
• Robust wellness initiatives and Employee Assistance Plan (EAP).
• Education and professional development assistance