Responsibilities

• Functional Leader
• Help advance the Communications Strategy & Activation function by modeling strong brand stewardship, creative excellence, accountability, and collaboration.
• Contribute to scalable processes, workflows, templates, and best practices that improve team effectiveness and cross-functional ways of working.
• Brand Partner
• Lead day-to-day partnership with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
• Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications, while supporting adoption of standardized tools and frameworks across brands.
• End-to-End Creative Development & Production
• Lead the end-to-end creative development process for assigned brand platforms and campaigns that are distinctive, relevant, and built to extend across full-funnel consumer touchpoints.
• Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
• Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.

Requirements

• 6+ years of relevant experience in agency and/or brand roles
• A bachelor’s degree is in Marketing, or a related field is required
• A master’s degree is a plus
• The ideal candidate will have creative agency experience, brand creative experience, or both
• Consumer Packaged Goods (CPG) experience is preferred
• Understanding the inner workings of agencies across creative, packaging, digital, social, and PR
• Collaborations with peers in consumer insights and media, driving consumer-centric activations
• Strong understanding of campaign production
• Experience leading an integrated agency team from brand side, agency side, or both
• Experience with packaging design, aligned to best practices to stand out on the shelf

Preferred

• Master’s degree is a plus
• Consumer Packaged Goods (CPG) experience is preferred
• Experience leading an integrated agency team from brand side, agency side, or both
• Understanding of agencies across creative, packaging, digital, social, and PR

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match
• Annual Bonus Eligibility