Manager, Communications

Nashville, TN (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the frontline social presence for multi-platform festival marketing, balancing authentic fan interactions with program management and cross-team collaboration to drive engagement and real-time coverage.

  • Frontline Community & Content: manage authentic engagement across platforms, respond in-brand, and surface moments that amplify fan advocacy.
  • Creator Programs & Operations: run the Grin backend, track deliverables, handle contracts, and coordinate assets for influencer-driven coverage.
  • Live-event Activation: monitor feedback, coordinate rapid content capture, and flag viral moments to maximize cross-promotional reach.

Job Description

Responsibilities

  • Own the daily scheduling and publishing of content across all platforms (Instagram, TikTok, Facebook, X, YouTube, LinkedIn) utilizing Agorapulse.
  • Act as the final line of defense for the DWP brand. Proofread all captions, verify all links, and ensure all assets are optimized for their specific platform before they go live.
  • Draft engaging, on-brand captions that resonate with the unique "vibe" of each festival, ensuring alignment with the creative direction provided by the Senior Manager.
  • Assist in the ideation and basic editing of TikToks and Reels, staying current on trending sounds and formats that can be adapted for our audiences.
  • Manage the administrative backend of our creator programs using Grin. Track deliverables, organize contracts, and ensure influencers have the assets they need to promote our events effectively.
  • Process and file vendor invoices and influencer payments, ensuring accurate documentation and timely submission to the accounting team.
  • Assist the Artist Marketing Coordinator in tracking artist posts and ensuring DWP social channels are engaging with talent to maximize cross-promotional reach.
  • Lead the frontline engagement across all platforms. Respond to comments and DMs in a way that feels authentic, helpful, and brand-aligned.
  • Proactively identify opportunities to "surprise and delight" fans through social interactions, turning casual attendees into lifelong advocates.
  • Flag emerging fan concerns or viral positive moments to the Senior Manager in real-time, especially during high-velocity announcement windows.
  • Build and manage giveaway and sweepstakes landing pages within Tradable Bits, ensuring they are optimized for data capture and follow DWP brand guidelines.
  • Facilitate the flow of creative requests to the design team, ensuring they have clear briefs and the necessary context to deliver high-performing social assets.
  • Support the Senior Manager in compiling weekly and monthly performance reports using Pinpoint and Agorapulse data.
  • Travel to and support coverage at 6+ festivals annually. Work alongside the Senior Manager to capture and post real-time content that showcases the "as-it-happens" energy of the event.
  • Monitor fan conversations during festival weekends to provide immediate customer service and amplify the best fan-generated content.

Requirements

  • 4+ years of experience in community management, social media, fan engagement, or grassroots marketing — ideally within music, entertainment, or lifestyle brands.
  • Deep understanding of music festival culture, online fan communities, and social behavior.
  • Excellent written communication and social listening skills with an authentic, conversational tone.
  • Experience engaging across multiple platforms (Instagram, TikTok, X, Facebook Groups, Discord, Reddit, etc.) and using community/social tools (e.g., Sprout, Hootsuite).
  • Comfortable representing a brand both online and in-person — from comment threads to fan meetups.
  • Highly organized self-starter who thrives in fast-paced, real-time environments.
  • Willingness to travel to festival markets and work non-traditional hours during event seasons.

    Benefits

    • unlimited PTO
    • medical/dental/vision/401k benefits.
    DANNY WIMMER PRESENTS LLC logo

    DANNY WIMMER PRESENTS LLC

    4.0 Glassdoor

    We are Danny Wimmer Presents, a hospitality and live entertainment company that produces the largest rock, metal, americana, and country music festivals in the U.S. By combining A-list talent, bringing exceptional creativity to life, and curating local cuisine and culture. DWP is recognized within the industry for delivering exceptional entertainment experiences to fans, artists, sponsors, partners, and host cities.DWP creates unforgettable and all-encompassing festival experiences, leaving both attendees and partners with lasting and meaningful impressions. Our 2025 festival lineup will include Aftershock, Bourbon & Beyond, Inkcarceration, Louder Than Life, Sonic Temple Art & Music Festival, and Welcome To Rockville.

    Founded in 2011
    Los Angeles, California, USA
    121 employees (45 in marketing)
    87% recommend to a friend

    Traffic Signals

    Monthly Visitors
    15.9K
    Traffic Source Mix
    Search
    29.4%
    Direct
    49.5%
    Referral
    5.8%
    Social
    14.2%
    Paid
    1%

    Headcount Trend

    Current headcount: ~125

    Marketing Team

    Marketing Team Size
    22 (18% of company)

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