Executive Director of Strategic Communications

Humboldt County, CA (On-site)

$7K/mo – $22K/moSenior LevelFull time

Posted 19 hrs ago

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Job Summary

Lead university wide strategic communications, crisis response, and media relations while directing a team and shaping brand messaging across web, social, and earned media.

  • Own communications strategy for senior leadership and priorities
  • Direct News & Information staff and budget
  • Collaborate with Marketing and campus partners on content and earned/paid media

Job Description

Responsibilities

  • 40% - Serves as the university spokesperson. Manages the creation of and directs strategic communications for the university while providing proactive guidance to departments and units in the creation of their communications strategies and tactics. Leads emergency and crisis communications and leads crisis communications planning.
  • Writes and edits speeches, remarks, talking points, scripts, letters, email messages and reports on behalf of senior leadership.
  • Under the direction of the Vice President, University Advancement, develops communication plans for leadership and strategic priorities.
  • Working closely with the Director of Marketing, the News & Information team, and campus communicators, identify opportunities to elevate university leadership priorities and brand messaging in storytelling content.
  • In collaboration with the Director of Marketing and the News & Information and Creative Services teams within Marketing & Communications, create written, visual and audio content for the web, social media, email and other outlets.
  • 25% - Directs all public relations activities for the university and serves as the public information officer directing media relations strategy and engagement with media outlets and provides guidance to stakeholders who are contacted by the media.
  • 30% - Leads and directs the work of the News & Information staff and has responsibility for personnel actions including hiring, performance management, and termination.
  • Ensures that output aligns with the university's mission, vision, values, and priorities as well as manages day-to-day functions of the communications unit.
  • Defines performance metrics and measures the success of specific communications or campaigns. Establishes departmental policies, practices, and procedures that have a significant impact on the university.
  • Provides input and manages the communications budget in consultation with the Vice President, University Advancement.

Requirements

  • Bachelor’s degree in journalism, public relations, communications, graphic design, English or a related communication field.
  • At least six (6) years of related professional experience.

Preferred

  • Prior experience leading a dynamic communications and marketing organization in a higher education setting is highly preferred.
  • Minimum of eight (8) years of related professional experience, with higher education experience preferred.
  • Established relationships with reporters in national markets.
  • Graduate degree in a related field is preferred.
  • Experience with successfully leading a media relations program and strategy attentive to both earned and paid media.
  • Experience as an on-camera spokesperson.
  • Superior writing, editing and proofreading ability and oral communication skills.
  • Knowledge and/or experience producing communications materials for both English and Spanish speakers.

Benefits

  • outstanding vacation, medical, dental, and vision plans
  • life insurance
  • voluntary pre-tax health and dependent care reimbursement accounts
  • a fee waiver education program
  • membership in the California Public Employees Retirement System (PERS)
  • 15 paid holidays per year
Cal Poly Humboldt logo

Cal Poly Humboldt

At Cal Poly Humboldt, bold hearts and open minds shape the future. Founded in 1913, Cal Poly Humboldt began as a small college for teachers. Today Humboldt has grown into a comprehensive university with rigorous science and liberal arts programs. Designated a polytechnic in 2022, Cal Poly Humboldt provides hands-on, impactful educational opportunities that lead to meaningful, measurable outcomes for the individual, for the state, and the world. Cal Poly Humboldt is proud to have nearly 6,000 students of all backgrounds spread across 61 majors, 13 graduate programs, and 4 credential programs — all of whom contribute passion and creativity within their fields and set the stage for a future grounded in equity and sustainability. Hands-on learning, inspired teaching, ground-breaking research, and thought-provoking creative activity happen daily at Humboldt. Finding a better future is a task for the bold and open, the down-to-earth and visionary. Cal Poly Humboldt strives to cultivate these qualities in leaders, innovators, and scholars in every field.

Founded in 1913
Arcata, California, USA
2.7K employees (121 in marketing)

Traffic Signals

Monthly Visitors
430.8K
Traffic Source Mix
Search
44.1%
Direct
49.4%
Referral
4.5%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
62 (2% of company)
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

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