Responsibilities

• Works with the Director and Senior Managers to manage the day-to-day operations of the communications program and ensure an integrated communications approach and strategy for internal and external audiences.
• Works directly with practice group leaders and business development team members to raise the profile of practices and individual lawyers. This includes: drafting media plans; creating media lists; conducting media outreach; supporting the promotion of key events; and utilizing social media to elevate the brand and connect to key stakeholders.
• Develops outreach materials, including media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders, client relationship partners, and members of management.
• Supports lateral on-boarding campaigns, including: consulting with new partners on messaging approach; creating the corresponding press release and other related external and internal communications; obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.
• Manages the firm’s awards submission program by working with relevant attorneys and practice group management to identify award opportunities and create compelling and creative submissions.
• Assists on sensitive firm and client matters when appropriate.
• Manages requests to place byline articles in select publications, which includes identifying proper media targets and conducting media outreach accordingly.
• Oversees the tracking of key analytics to measure the effectiveness of PR and other communications efforts.
• Contributes content to the Crowell intranet to keep the firm community apprised of recent media coverage and firm/practice/lawyer recognition.
• Maintains an active knowledge of industry and practice trends to better aid the department’s efforts.
• Contributes to department-wide projects as required.

Requirements

• The position requires a Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute for education.
• The position requires a minimum of six (6) years of increasingly responsibility, directly related experience during which knowledge, skills, and abilities applicable to the position were demonstrated.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing, with internal and external contacts.
• Demonstrated ability to manage all components of a strategic PR campaign from conception to execution to post-implementation assessment.
• Demonstrated ability to make presentations to small and/or large groups in an effective manner.
• Demonstrated advanced skills in MS suite to produce quality written communications such as memos, spreadsheets, and slide presentations. Familiarity with content management systems to post web and social media content is desired.
• Must possess the interpersonal skills necessary to communicate and follow instructions effectively from a diverse group of clients, attorneys, and staff.
• Demonstrated ability to adapt to changing priorities and maintain a productive and committed work effort while meeting deadlines and successfully managing workload.
• Demonstrated ability to work effectively, both independently and with others, in a cooperative manner to accomplish position functions and participate in team efforts.
• Demonstrated ability to develop strong relationships with media contacts for profile-building efforts: attracting media coverage of the firm, practices, and lawyers, and placing lawyer articles in professional publications.

Preferred

• Vendor management experience (PR agencies and monitoring services) is desired.
• Experience in law firm media relations/marketing environment, PR agency and/or government is desired.
• Significant writing and project management experience is highly desired.
• Understanding of internal communications is preferred, including executive communications.

Benefits

• Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package. Our benefits include healthcare, vision, dental, retirement, and all-purpose leave and progressive options such as back up childcare, wellness programs and social activities.