Manager, Commerce Programmatic

Atlanta, GA (Hybrid)

$75K/yr – $110K/yrManager4+ years expFull time

Posted 12 days ago

Job Description

Responsibilities

  • Own Amazon DSP strategy and execution for your client portfolio, including full-funnel campaign setup, audience strategy, inventory selection, creative formats, frequency management, budget pacing and ongoing optimization.
  • Plan and activate across Amazon's owned and operated inventory (Prime Video, Fire TV, Twitch, Amazon.com) and third-party supply, including streaming TV and online video.
  • Use Amazon Marketing Cloud and other measurement tools to build audiences, analyze path to conversion, and show how upper-funnel spend drives downstream sales and new-to-brand customers.
  • Coordinate with Sponsored Ads and retail teams so DSP works alongside search, content and promotions.
  • Serve as a primary day-to-day contact for clients. Lead regular performance reviews, explain results clearly, and bring proactive recommendations.
  • Deliver against client KPIs (ROAS, new-to-brand, reach, detail page view rate, brand lift). Spot performance issues early and resolve them.
  • Identify growth opportunities within your accounts, such as streaming TV, new audience strategies or AMC-driven tactics, and bring them to your Director with a clear business case.
  • Manage, coach and develop a small team of specialists. Set priorities, review work, and support their technical and professional growth.
  • Run tests and contribute to the team's best practices, AMC query library and automation.
  • Stay current on programmatic and Amazon platform changes and share learnings with your team.

Requirements

  • 4+ years of digital media or eCommerce experience, with at least 2 to 3 years hands-on in programmatic, including direct Amazon DSP campaign management.
  • Strong working knowledge of Amazon DSP, including campaign setup and optimization, audience building, inventory decisions and video or streaming TV formats.
  • Working knowledge of Amazon Marketing Cloud. SQL skills are a strong asset.
  • An understanding of how DSP and Sponsored Ads work together to drive total sales on Amazon.
  • Experience with other DSPs (The Trade Desk, DV360) or retailer programmatic offerings is an asset.
  • Experience managing or mentoring others, whether through direct reports or formal team lead responsibilities.
  • Strong analytical and problem-solving skills, and able to turn data into clear recommendations.
  • Confident communicator who can present to clients and handle tough conversations.
  • Organized and able to manage multiple accounts and competing priorities.
  • Results-driven with a strong client focus.

Preferred

  • SQL skills are a strong asset.
  • Experience with other DSPs (The Trade Desk, DV360) or retailer programmatic offerings is an asset.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Salaries

Posted range

$75K/yr – $110K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$91K/yr

Most pay falls between $75K and $113K. Based on 565 salaries.

See all Adelphi Group salaries

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
89

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
Adelphi Group logo

Manager, Commerce Programmatic

Adelphi Group · Atlanta, GA · Hybrid