Responsibilities

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
• Ultimate oversight for all day to day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Familiarity working with shopper/retail media partners such as Neptune, InMarket, Ibotta, Checkout, or similar in store / offsite shopper platforms is a plus
• Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns
• Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• QA-ing all pre-launch campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
• Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)
• Responsible for campaign reporting and developing strategic insights with clear actionable items
• Lead client status and reporting calls including presentation of reporting
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process