Manager, Chevrolet Auto Communications at General Motors | USA | $140K/yr – $187K/yr

Manager, Chevrolet Auto Communications

USA (Hybrid)

$140K/yr – $187K/yrSenior Level12+ years expFull time

Posted 6 months ago

Job Summary

Drive Chevrolet communications strategy and lead a senior team to shape external narratives around launches, EVs, and technology.

Own: lead Chevrolet communications strategy and team execution for defined vehicle portfolios.
Must-have: 12+ years in automotive communications with leadership and cross-functional launch experience.
Standout: Experience managing high-visibility launches, events, and agency coordination across media and partners.

Job Description

Responsibilities

Set and own Chevrolet communications strategy for your portfolio, aligning plans, narratives, and KPIs to Chevrolet and GM business priorities.
Lead and develop a high-performing team of communications professionals, providing clear direction, coaching, and ongoing career and skills development.
Shape and protect Chevrolet’s external narrative across products and technology, with particular focus on vehicle launches, performance, EVs, and brand-defining stories.
Build and manage strong relationships with automotive media and influencers, serving as a senior point of contact for complex, high-impact engagements.
Oversee major launches and events (e.g., media drives, auto shows, key reveals), integrating work across functions, agencies, and partners.
Advise Chevrolet and GM senior leaders, using data, insights, and your industry expertise to recommend strategies, manage issues, and mitigate risk.
Drive continuous improvement in how the team plans, executes, measures, and reports on communications, simplifying processes and removing roadblocks so the team can move with urgency.
Travel and location expectations: This role is remote, but if within a GM hub radius, report to location three times a week as directed; travel <25%.

Requirements

Bachelor’s degree
12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related).
Meaningful automotive product and industry experience and a clear passion for vehicles are required; candidates without this background will not be considered.
Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features.
Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists.
Ability to translate technical product details into clear, consumer-friendly and media-ready stories that differentiate Chevrolet.
Expert-level writing and verbal communications skills, with a track record of producing high-quality press materials, talking points, and executive communications with minimal editing.
Proven ability to set strategy, goals, and KPIs for a defined business area and own delivery of results, including budget, resources, and measurement.
Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams.
Demonstrated success driving large, cross-functional projects that span multiple departments and external partners, often under tight timelines and high visibility.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

General Motors

3.7 Glassdoor

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

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