Responsibilities

• Coordinating content development & strategy for mass email & SMS marketing.
• Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
• Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
• Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
• Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
• Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
• Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
• Contributing to content creation for websites, print pieces and social media for prospective student audiences.
• Leading and maintaining strategic RFI management.
• Communicating project requirements, delivery of assets, and production timelines with stakeholders.

Requirements

• Bachelor’s Degree
• Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities
• Experience working under tight deadlines.
• Experience with mass email & SMS distribution programs.
• Experience with Mac operating systems and Microsoft Office.
• Familiarity with databases and list management.
• Knowledge of digital marketing, HTML email, and SMS text marketing best practices.
• Knowledge of CRM systems, account origin sources, and creating dynamic form content.
• Data-driven, adaptable mindset that can make changes mid-campaign if needed.
• Ability to manage and lead multiple, concurrent projects from a variety of stakeholders.

Preferred

• Slate, Salesforce, or other similar CRM systems
• Asana or other similar project management system
• Emma, MailChimp, Constant Contact or other similar email marketing platform
• SCOIR, Intersect, College Greenlight, Campus Reel, or other college recruitment platforms
• HTML editors and coding
• Dynamic form content
• Tableau dashboards & developing campaign reports

Benefits

• Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
• Flexible work arrangements, offering a hybrid schedule to most team members
• Education benefits for employees and their dependents at UT System campuses
• Retirement and deferred compensation plans, including 401(k), 403(b), etc.
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods