Responsibilities

• Set the strategic vision and direction for how Channel Marketing supports, enables, and drives demand for Logitech for Business Solutions through the Channel, including Distribution, Reseller, & Alliance Partners at the regional level
• Lead the development and execution of an integrated communications strategy to support Logitech’s B2B partner ecosystem. Responsible for regional channel communications and content development, ensuring a single consistent channel voice across Logitech for Business
• Develop and execute integrated marketing strategy and plans to support Logitech’s B2B partner and alliances ecosystem
• Ideate and build campaigns and enablement tools that drive preference for the Logitech B2B portfolio within the partner ecosystem and to their customers
• Align with and execute opportunities with Global and regional Channel Marketing teams and Field Marketing to augment and simplify our channel communication practices via strategic engagements, our partner portal, newsletters, videos, podcasts, Partner Huddles, social media, and digital properties
• Generate interest in Logitech's B2B and Partner Connect Program by working with Channel Leadership and Global Channel Marketing to enlist media, influence, PR, conferences, testimonials, etc.
• Responsible for working on MDF programming, program marketing, and marketing content for enablement, training & certifications with the channel program and sales organization to support return on investments (ROI)-driven investments in the partner ecosystem
• Support partners' businesses with the MDF program to generate leads via program guidelines, segmentation, tools, integrated campaigns, metrics, etc.
• Define annual channel marketing goals and KPIs and cascade to the regional Channel Marketing team.
• Work with the GTM, finance, analytics, and operations team to create a consolidated dashboard to drive and analyze the partner performance to make appropriate business decisions and marketing investments

Requirements

• Exceptional proven Channel Marketing experience at the global level
• Solid grasp of building positive partner relationships at both executive and operational levels
• Proven data-driven decision-maker with well-developed business and financial management skills
• Experience with B2B partner landscape and supporting ecosystem
• Experience working in a highly matrixed organization
• Bachelor's degree or equivalent required

Preferred

• MBA preferred

Benefits

• Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave. Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.