Manager, Channel Manager: Social Media

Responsibilities

• Overseen by the Channel Lead, develop and execute channel strategy, including defining platform plans, audience priorities, content pillars, and testing opportunities aligned with broader marketing objectives.
• Lead ideation, shape hooks, pacing, sequencing, captions, and asset selection. Perform hands-on editing where appropriate and provide actionable feedback on more complex work.
• Manage the calendar, balancing ongoing brand storytelling with events, member experiences, talent, partnerships, and timely cultural opportunities.
• Work with event, talent, and partnership stakeholders on pre-event, live, and post-event storytelling. Coordinate social deliverables, asset access, usage permissions, and disclosures.
• Schedule and publish through Sprinklr and native tools, conduct quality assurance, monitor engagement, and manage responses and escalations within established guidance.
• Coordinate reviews, resolve feedback with relevant stakeholders, secure required sign-offs, and maintain approval records before publication.
• Measure and improve performance by recommending KPIs, maintaining reporting, interpreting dashboards and native analytics, and turning findings into improvements to creative, programming, and publishing.
• Participate as the Channel Manager in a collaborative cross-functional team (business partners, creatives, legal, compliance, etc.) and work with them to provide strategic and tactical thought partnership to effectively drive project delivery.
• Champion the brand, ensuring that all representations of our products (claims, imagery, copy, etc.) are in line with voice and style guides.
• Leverage problem solving and influencing skills to deliver on intent.

Requirements

• Bachelor’s Degree or Military Experience
• At least 5 years of experience within an agency or client side handling social media strategy, with experience managing social media channels

Preferred

• Masters degree in marketing or business
• 2+ years experience in luxury, hospitality, travel, lifestyle, membership, financial services, or another environment requiring strong editorial and reputational judgment
• 6+ years experience supporting paid social campaigns, including creative development, optimization, reporting, and associated community management
• 6+ years experience with enterprise workflow systems, and familiarity with content-management platforms
• 6+ years experience coordinating agencies, production partners, or freelancers