Responsibilities

• Lead the day-to-day management of AI-driven workflows and automation tools like WPP Open and Wrike acting as the primary operator for our Media (AI led) delivery model.
• Masterfully manage day-to-day campaign operations, workflow coordination, and regional project delivery to keep cross-discipline teams on track.
• Identify flaws in automated outputs and proactively propose creative technical solutions to optimize pod performance and increase measurable efficiency.
• Serve as the center of influence for the PA, understanding the various MFG disciplines and the specific roles they play to ensure client expectations are consistently exceeded.
• Support the team in the early stages of campaign briefing and media plan development by ensuring clients have delivered all operational necessities for a campaign kick off (i.e. product codes, MRFIDs, budgets, audience definition, etc.)
• Monitor and track all out-of-scope or ad-hoc tasks within the Scope Creep tracker to ensure operational transparency.
• Responsible for working hand in hand with media planning to build a campaign timeline. Ensure all deliverables and milestones are met on time, or proactively communicate rationale and delays to the core and hub teams
• Collaborate with discipline leads to ensure PA-specific onboarding is in place and assist in the offboarding of team members.
• Maintain real-time accuracy in project trackers and "One-Docs" to reflect all campaign changes as they happen.
• Identify automation opportunities to improve the ways of working for the PA and support the implementation of efficiency tracking.