Responsibilities

• Lead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business.
• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events.
• Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact.
• Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions.
• Create compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns.
• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership.
• Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region.
• Be part of the global SMC leadership team to grow the advertising business in region.
• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals.

Requirements

• 10+ years of relevant experience in B2B marketing, ideally within a technology, digital media, or media owner environment.
• Proven track record of developing and executing Small & Medium Business, B2B marketing strategies that drive measurable business outcomes.
• Experience working with cross-functional, matrixed teams.
• Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization.
• Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences.
• Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI.
• Experience managing budgets and allocating resources effectively across multiple marketing initiatives.
• Deep understanding of the advertising landscape, agency ecosystem, and industry trends.

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!