Manager, Business Analytics

New York City, NY (Hybrid)

$50K/yr – $95K/yrManager4+ years expFull time

Posted 3 days ago

Job Summary

Own client management, team leadership, and marketing science analytics to drive strategy, measurement, and optimization for clients.

  • Drive client strategy and tactics in collaboration with Directors, Strategy, and external partners
  • Lead day-to-day client communications and deliverables, while mentoring analysts
  • Expand measurement, analytics, and data-informed planning across campaigns

Job Description

Responsibilities

  • Client Management: Work closely with directors and Strategy team to help drive overall strategy and associated tactics to meet client’s goals
  • Client Management: Work closely with the media and investment teams as well as external partners to facilitate and deliver succinct and clear information to the clients
  • Client Management: Act as the main point of contact for day-to-day clients, delivering timely and detailed responses
  • Client Management: Receive and prioritize deliverables, as well as ad hoc requests to ensure they are executed on time and to client expectations
  • Client Management: Effectively present recommendations and ideas as well as merchandise successes through storytelling
  • Client Management: Bring new proactive ideas to help meet client goals and grow business
  • Client Management: Anticipate client’s needs and proactively design solutions to address them
  • Team Management: Effectively manage, train, and develop an analysts
  • Team Management: Support directors with day-to-day requests as well as ongoing deliverables by disseminating and delegating appropriately across the team
  • Team Management: Educate team on latest trends, best practices, technologies, etc.

Requirements

  • Minimum 4 years of experience in a quantitative, data-driven field
  • A passion for digital marketing, research, and analytics
  • Excellent communication and presentation skills, with the ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
  • Comprehensive knowledge of ad technologies and research techniques
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive and prescriptive analytics)
  • May be required to take on ad hoc assignments, projects, and responsibilities as needed to support business objectives, client needs, and operational requirements.
  • These technical skills are listed to give you a general idea of the tools and techniques you will use in this role:
  • - Experience/familiarity with Alteryx, Python, SAS, SQL, Tableau or other analytical software packages
  • - Experience/familiarity with ad-serving and web analytics tools Google DFA, Atlas, Google Analytics, Omniture, etc.
  • - Experience/familiarity with syndicated research sources/tools Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore
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Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Salaries

Posted range

$50K/yr – $95K/yr

Taken straight from the job posting.

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Manager, Business Analytics

Hearts & Science · New York City, NY · Hybrid