Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Preferred

• Experience in Home Entertainment, Entertainment/Media, or CPG
• Digital media and performance marketing experience
• Working knowledge of SQL
• Experience working with:
• - Amazon Advertising and/or Amazon DSP
• - CTV platforms and partners
• - Biddable media platforms (Google, DV360, YouTube, Meta, TikTok, Amazon DSP, etc.)