Responsibilities

• Develops strategies, creates marketing plans, implements tactics, and analyzes results for specified business unit goals or initiatives as appropriate.
• Manages the development and updating of B2C and B2B marketing and communication assets, such as advertising, collateral, website content, direct marketing, e-mails, presentation decks, newsletters, required member materials (CHOICE) and letters. This includes writing marketing briefs (as appropriate), overseeing copy development and design, reviewing with key stakeholders and legal, and measuring and analyzing results, where applicable.
• Participates in paid media planning and provides tactical input for assigned areas.
• Oversees production of advertising, content and collateral for assigned areas, including the management of timelines and budgets.
• Acts as “operational center” for assigned areas, providing support as needed, such as meeting preparation (setting agendas, organizing materials) and finance-related aspects (reviewing scopes of work, opening purchase orders, managing budgets, invoicing).
• Manages day-to-day relationships with external marketing vendors, including printers, promotional suppliers, freelancers, creative and media agencies.
• Prepares and disseminates regular competitive reports, including intel on competitor advertising, website, social media, collateral.
• Maintains up-to-date understanding of the health care industry including key customers and competitor organizations. Keeps informed about significant regulatory changes impacting VNS Health business operations or financial position.

Requirements

• Bachelor's Degree preferably in communication, marketing or business required
• MBA/Masters in Marketing/Advertising preferred
• Minimum of five years’ experience in direct marketing, brand marketing, advertising, communications, promotions or other relevant experience, preferably in some aspect of health care required
• Experience In Developing And Managing Successful Marketing Campaigns Required
• Excellent written and oral communication and presentation skills and strong project management skills required
• Knowledge of brand marketing (consumer & trade), advertising, social media, web content or other channels. required
• Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat. required
• Experience marketing to health care professionals and/or health care payers (health plans) preferred
• For Brand and Talent Marketing only: Experience supporting or leading talent marketing, recruitment marketing, or employer brand initiatives preferred

Preferred

• For Brand and Talent Marketing only: Experience supporting or leading talent marketing, recruitment marketing, or employer brand initiatives preferred

Benefits

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities