Responsibilities

• Brand Strategy & Life Sciences Expertise
• Developing and stewarding brand and marketing strategies for Life Sciences clients - including pharmaceutical, biotech, and medtech organizations - from initial launch through ongoing optimization.
• Translating complex scientific and clinical narratives into compelling, audience-appropriate brand positionings and creative briefs for HCP, patient, payer, and caregiver audiences.
• Developing hard working omni-channel GTM strategies and customer journeys to drive desired audience mindsets and behaviors.
• Leading brand architecture work, including portfolio positioning, naming frameworks, and visual/verbal identity systems in partnership with creative leads.
• Applying deep familiarity with FDA/regulatory constraints, MLR review processes, and fair balance requirements to ensure brand work is both bold and compliant.
• Monitoring competitive landscape, category trends, and cultural shifts within Life Sciences to bring proactive strategic recommendations to clients.
• Developing audience insights leveraging traditional and innovative research and database approaches.
• Project Leadership & Cross-Functional Team Management
• Owning end-to-end project management for brand strategy engagements - including scoping, workplan development, milestone tracking, and delivery against agreed timelines.

Requirements

• 6+ years of brand and creative strategy experience - including brand positioning, integrated campaigns, and through-the-line work - with at least 3 years focused on Life Sciences, pharmaceutical, biotech, or healthcare marketing within an agency environment.
• 6+ years of experience leading brand and creative strategy projects end-to-end - from audience insights and brand positioning through creative brief development, campaign concepting, and integrated delivery - including managing project teams and client relationships.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
• Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.

Preferred

• Bachelor's degree (or equivalent)
• Deep understanding of regulated marketing environments, including MLR review processes and FDA promotional guidelines.
• Proven ability to develop brand positioning, architecture, and messaging frameworks for complex, multi-audience healthcare or Life Sciences brands.
• Experience at a top-tier creative, brand, or management consulting agency.
• Background in both HCP (healthcare professional) and DTC (direct-to-consumer) brand strategy.
• Experience supporting new business development, including pitch participation and capability storytelling.
• Working knowledge of the omnichannel marketing landscape, including how brand strategy connects to downstream digital execution across HCP and consumer channels.
• Familiarity with digital marketing platforms, CRM, and omnichannel campaign strategy within Life Sciences, including AdTech and MarTech ecosystems.
• Experience bridging brand and performance marketing - understanding how brand equity connects to paid media, campaign automation, and measurable audience engagement.
• Comfort working alongside data, analytics, and technology teams on integrated engagements that span brand strategy through campaign execution and optimization.