Manager, Brand Merchandising

Bethesda, MD (Hybrid)

$110K/yr – $172K/yrManager5+ years expFull time

Posted 7 days ago

Job Summary

Own and govern the GEICO Store merchandise program, drive special collections, pop-up activations, and site branding while leading cross-functional vendor management and internal-client collaboration.

  • Own assortment strategy and catalog quality
  • Lead end-to-end lifecycle of special collections and activations
  • Partner with Brand, Creative, and Real Estate teams to ensure brand consistency across spaces

Job Description

Responsibilities

  • Core Collection Management - Own the GEICO Store merchandise catalog — both customizable and non-customizable items — setting assortment strategy and maintaining quality and brand standards in partnership with API - Lead catalog reviews to assess relevance, identify gaps, and make decisions on additions, removals, and updates - Partner with Supplier Management on inventory management, platform accuracy, and replenishment; proactively resolve stock issues before they affect the program - Work with Brand & Creative on design approvals and refreshes to ensure all catalog items meet GEICO's visual and brand standards Special Collections & Request Intake - Own the intake process for merchandise requests from across the organization — including event- and milestone-specific collections, People Group programs such as onboarding and new hire kits, and internal needs such as L&D summits or leadership offsites - Lead the full lifecycle of special collection projects: scoping, pricing, design coordination, production timelines, sampling, quality review, and distribution - Partner with Associate Experience and Supplier Management on production, vendor selection, and fulfillment - Build and maintain a scalable intake infrastructure — trackers, playbooks, and workflows — that keeps the program organized as request volume grows Store Pop-Ups & Location-Specific Activation - Lead planning and execution of location-specific GEICO Store pop-up experiences at offices and events, in partnership with Hospitality, Real Estate & Facilities Management (REFM), and Associate Experience - Own logistics end to end: inventory coordination, fulfillment, on-site setup, and post-event reconciliation - Maintain brand consistency and presentation standards across all pop-up activations Real Estate & Sites Branding - Partner with Real Estate & Facilities Management (REFM) on the creative and brand execution of GEICO's offices and sites, including signage, wayfinding, and other brand elements in physical space - Ensure brand standards are applied consistently as sites are built out, renovated, or refreshed, working with Brand & Creative on design direction and approvals - Serve as the brand point of contact for REFM on site and facilities projects, translating brand standards into practical creative direction for physical spaces Vendor & Program Management - Own the day-to-day vendor relationship with API — driving performance, resolving issues, and ensuring the partnership delivers against program needs - Partner with Supplier Management on vendor contracting, compliance, and sourcing for special collection production - Review estimates, negotiate pricing, and make cost-quality tradeoff decisions across merchandise programs - Own program reporting and financial tracking — working with API and Supplier Management to monitor catalog usage, fulfillment volumes, special collection outcomes, and pop-up activity You May Be a Good Fit If You - Have owned a branded merchandise or corporate store program — not just supported one — and can point to the assortment decisions, vendor relationships, and program outcomes you drove - Bring both strategic and operational instincts: you can shape what a program should be and execute it well - Can manage a complex portfolio of concurrent work — a catalog refresh, special collections at different stages, a pop-up in planning, and a site branding project — without anything slipping - Are comfortable serving a wide range of internal clients — from Events and Hospitality to HR, L&D, Onboarding, and Real Estate & Facilities — and can translate very different requests into a consistent, well-managed process - Are comfortable extending brand standards beyond print and product into physical space — signage, office environments, and site-specific branding — and can partner effectively with Real Estate and Facilities teams to get it right - Have a strong eye for brand quality and know how to give clear, useful feedback to vendors and creative partners - Are energized by work that shows up visibly in culture: you'll see your work at events, in offices, on-site, and in the hands of people across the company Ideal Experience - Experience: 5–7 years in branded merchandise, marketing operations, procurement, or a related field, with demonstrated ownership of a merchandise catalog, corporate store, or comparable program - Program ownership: Proven experience owning a merchandise or gifting program end to end — including assortment strategy, vendor management, and production - Vendor management: Direct experience managing vendor relationships through the full production cycle: scoping, sampling, quality review, and delivery - Cross-functional leadership: Track record managing intake, timelines, and approvals across a wide range of internal stakeholders in a matrixed environment - Physical brand execution: Comfort translating brand standards into physical environments — signage, wayfinding, office branding — and partnering with Real Estate or Facilities teams to execute it - Financial management: Comfort owning budget tracking, purchase orders, invoicing, and cost-quality tradeoffs at the program level - Tools: Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); experience with procurement or inventory platforms a plus - Education: Bachelor's degree in marketing, business, communications, hospitality, or a related field, or equivalent relevant experience Strong Candidates May Also Have - Experience with a company store, branded swag platform, or e-commerce gifting tool (e.g., Cimpress/Vistaprint Corporate, HALO, 4imprint, or similar) - Experience planning and executing event or pop-up activations with a merchandise component - Experience with environmental branding, signage systems, or office/workplace design projects - Familiarity with brand standards and design approval workflows, with enough visual sensibility to give clear feedback on product quality - Experience working inside a large, matrixed organization where multiple teams share ownership of related programs

Requirements

  • Have owned a branded merchandise or corporate store program — not just supported one — and can point to the assortment decisions, vendor relationships, and program outcomes you drove
  • Bring both strategic and operational instincts: you can shape what a program should be and execute it well
  • Can manage a complex portfolio of concurrent work — a catalog refresh, special collections at different stages, a pop-up in planning, and a site branding project — without anything slipping
  • Are comfortable serving a wide range of internal clients — from Events and Hospitality to HR, L&D, Onboarding, and Real Estate & Facilities — and can translate very different requests into a consistent, well-managed process
  • Are comfortable extending brand standards beyond print and product into physical space — signage, office environments, and site-specific branding — and can partner effectively with Real Estate and Facilities teams to get it right
  • Have a strong eye for brand quality and know how to give clear, useful feedback to vendors and creative partners
  • Are energized by work that shows up visibly in culture: you'll see your work at events, in offices, on-site, and in the hands of people across the company
  • Ideal Experience - Experience: 5–7 years in branded merchandise, marketing operations, procurement, or a related field, with demonstrated ownership of a merchandise catalog, corporate store, or comparable program
  • - Program ownership: Proven experience owning a merchandise or gifting program end to end — including assortment strategy, vendor management, and production
  • - Vendor management: Direct experience managing vendor relationships through the full production cycle: scoping, sampling, quality review, and delivery

Preferred

  • Experience with a company store, branded swag platform, or e-commerce gifting tool (e.g., Cimpress/Vistaprint Corporate, HALO, 4imprint, or similar)
  • Experience planning and executing event or pop-up activations with a merchandise component
  • Experience with environmental branding, signage systems, or office/workplace design projects
  • Familiarity with brand standards and design approval workflows, with enough visual sensibility to give clear feedback on product quality
  • Experience working inside a large, matrixed organization where multiple teams share ownership of related programs

Benefits

  • Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.
  • Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career — and your potential — in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
  • Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.
  • Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future — including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.
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GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Salaries

Posted range

$110K/yr – $172K/yr

Taken straight from the job posting.

Merchandising median pay in the United States

$90K/yr

Most earn $76K to $113K. Based on 101 salaries, including bonus and equity.

See all GEICO salaries

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Headcount Trend

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Manager, Brand Merchandising

GEICO · Bethesda, MD · Hybrid