Manager, Brand & Marketing Planning

Elizabethtown, NC (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 7 months ago

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Job Summary

Drive brand stewardship and integrated marketing planning for a regional convenience store chain, aligning brand identity, campaigns, and PR with store execution.

  • Own brand guidelines, creative briefs, and in-store/digital assets.
  • Must-have: 4–7 years in brand management or integrated marketing with calendar ownership.
  • Standout: Cross-functional leadership across Merchandising, Operations, CRM, and PR.

Job Description

Responsibilities

  • Own brand guidelines, creative briefs, and in-store/digital assets.
  • Maintain and update brand guidelines (logos, color palette, typography, photography, tone of voice).
  • Ensure all marketing materials, campaigns, and in-store communications are on-brand and easy to understand.
  • Support leadership with brand-related presentations and messaging when needed.
  • Build and maintain the annual and quarterly marketing calendar that aligns with company goals.
  • Partner with Merchandising, Operations, Loyalty/CRM, and Brand & Content to prioritize initiatives and lock timing for major programs.
  • Coordinate campaign inputs (offers, target audiences, channels, creative needs) and ensure clear briefs are created.
  • Facilitate regular planning and recap meetings to keep stakeholders aligned.
  • Draft and coordinate press releases and media outreach in partnership with leadership and any agencies.
  • Maintain a basic media contact list and manage inbound media inquiries.

Requirements

  • 4–7 years of experience in brand management, marketing communications, or integrated marketing (retail, convenience, grocery, or QSR preferred).
  • Proven track record managing brand guidelines and delivering consistent voice and visuals across channels.
  • Hands-on experience building and managing marketing calendars and coordinating multiple campaigns.
  • Comfortable writing or reviewing creative briefs and working with designers, writers, photographers, and/or agencies.
  • Ability to read basic campaigns and channel metrics and turn them into clear, simple recommendations.
  • Strong project management and collaboration skills; able to work well with Operations, Merchandising, and other partners.
  • Proficiency with Microsoft Excel, PowerPoint, and Word.
  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Benefits

  • Family first atmosphere
  • Benefits to fit your needs
  • Competitive Total Compensation Plans
  • Paid time off in your first year
  • Team first environment
  • Paid Gym Memberships
  • Monthly teambuilding exercises
  • Everyday Pay if needed
  • Flexible Schedules to attend family events
  • Professional Training
Minuteman Food Mart logo

Minuteman Food Mart

Minuteman Food Mart, a division of Campbell Oil Company, is a family-owned convenience store chain operating 62 stores throughout Eastern North & South Carolina. We are a one stop shop for convenience, offering exceptional fast, friendly service with a smile.

Founded in 1948
USA
65 employees (1 in marketing)