Manager, Brand Advertising & Activations (IHOP)

Pasadena, CA (On-site)

$110K/yr – $125K/yrManager7+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on managing and coordinating the creative development process across paid media channels, ensuring brand alignment and timely approvals. Responsibilities include leading reviews, QA, pre-production planning, budgeting support, and cross-functional collaboration. Requirements emphasize extensive paid advertising creative experience and strong analytical, collaborative, and organizational skills.

Job Description

Responsibilities

  • A key supporting role in managing the creative development process across various paid media channels, including, but not limited to paid social, paid influencer content, video, audio, etc.
  • Ensure all creative outputs align with established brand guidelines and meet asset needs (e.g., specs, variations, formats, etc.).
  • Review all creative work through legal and product marketing.
  • Conduct quality assurance checks and proofread all assets for product accuracy, correct legal disclaimers, and brand tone consistency.
  • Oversee the facilitation of creative review and approval process from initial concept development through production, trafficking, and final launch.
  • Coordinate pre-production calls and execute detailed checklists to ensure flawless creative shoots.
  • Support Director, Brand Experience with brand activations and experiential programs, ensuring seamless execution of program.
  • Support Director, Brand Experience in developing advertising briefs, manage concept and production timelines, ensure 1-voice feedback from key stakeholders is delivered to the agency within key milestone dates, and partner closely with media team to ensure an integrated plan.
  • Support Director, Brand Experience with budget management and tracking expenses.
  • Lead ongoing collaboration with stakeholders across departments throughout the campaign process, including briefings, creative development, launch, optimization, results analysis, and key learnings.

Requirements

  • Bachelor’s degree in related field and restaurant experience is a plus.
  • 7+ years of paid advertising creative experience via agency or in-house client side
  • Experience working with well-known brands and high-profile campaigns
  • Retail and or restaurant experience preferred
  • Excellent analytical, planning and organization skills
  • Demonstrated ability to drive improvement of creative KPIs via a strong analytical and creative mindset
  • Excellent problem-solving and critical thinking skills
  • Talent for cross-collaboration; experience working with multiple teams within one company
  • Demonstrated communication and organizational skills
  • Desire to learn and grow within a fast-paced, constantly changing work environment
Dine Brands Global logo

Dine Brands Global

4.3 Glassdoor

Founded in 2007, Dine Brands Global, Inc. (formerly DineEquity) passionately nurture and grow the world’s most beloved restaurant brands - Applebee's (established in 1980), IHOP (founded in 1958), and Fuzzy's Taco Shop (founded in 2003). With over 100 years of hospitality experience and expertise throughout 18 countries around the world, Dine Brands supports more than 3,400 restaurants, making it one of the largest full-service restaurant companies in the world. Who are we?We are innovators that embrace new ideas, authenticity, and collaboration to unite franchisees, brands, and team members to go further together. We value commitment and take personal accountability for our actions. We value openness, authenticity, and foster a collaborative, creative environment that believes we will go further when we Dine Together.

Founded in 2008
Pasadena, California, USA
838 employees (56 in marketing)
87% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
20.3K
Traffic Source Mix
Search
43.3%
Direct
45.2%
Referral
8.5%
Social
1.4%
Paid
1.2%

Headcount Trend

Current headcount: ~838

Marketing Team

Marketing Team Size
39 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$600M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $600M
  • Apr 2023
    Post IPO Debt • $500M

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