Manager, Brand Activation

Los Angeles, CA (On-site)

$100K/yr – $184K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end brand communications and campaign leadership, turning data and insights into optimized programs that grow awareness and engagement across channels.

  • Growth Infrastructure: Architect and optimize integrated campaigns with measurement and data-driven insights, including MMM and lift studies.
  • Campaign Leadership: Drive cross-functional delivery with internal teams and agency partners to maximize program impact.
  • Insights to Action: Translate consumer behavior and competitive intel into messaging, channel mix, and creative tests that lift brand engagement.

Job Description

Responsibilities

  • Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach
  • Analyze consumer behavioral data, best practices, competitive insights, and data analytics including MMM and sales / brand lift studies to develop recommendations to optimize brand communication and engagement
  • Project manage integrated campaigns and lead cross functional team of internal and external stake holders to build and deliver programs with maximum effectiveness
  • Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization.

Requirements

  • Bachelor's Degree. An MBA degree is preferred
  • 5-7 years of brand management or brand marketing experience, with at least 1-2 years of campaign leadership experience.
  • CPG brand managament or brand marketing experience
  • Ability to make focused decisions based on Brand integrity and Company values.
  • Ability to execute campaigns through strong project management and cross functional collaboration
  • Ability to consistently communicate in a clear and timely manner across all functions / levels including senior leadership .
  • Strong analytical, presentation, and negotiation skills

Benefits

  • Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
  • Annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
Pharmavite logo

Pharmavite

In 1971, Pharmavite pioneered the VMS category by creating quality supplements backed by science that offer consumers meaningful solutions to support their personal health and fill key nutrient gaps.Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority.Driven by our purpose, Pharmavite has become an industry leader whose growing portfolio of brands including Nature Made®, MegaFood®, Nurish by Nature Made®, EQUELLE® and Uqora are trusted by consumers and healthcare professionals alike. Our legacy of making products rooted in quality and science is even more relevant today, as consumers are more focused than ever before on proactively supporting their health and wellness through efficacious products from trusted brands.As an industry leader, Pharmavite is dedicated to exploring the future of VMS by combining innovation and science to meet consumers’ evolving needs, working with partners to discover new phytonutrients, identifying new delivery formats, and focusing on women’s health.Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd.

Founded in 1971
Los Angeles, California, USA
1.4K employees (104 in marketing)