Responsibilities

• Design, execute, and monitor multi-channel demand generation campaigns across paid search, targeted display, and programmatic account-based marketing (ABM).
• Continuously test and refine landing pages, ad copy, and email nurture workflows to improve conversion rates and lower Customer Acquisition Cost (CAC).
• Build marketing toolkits, pitch decks, and educational playbooks that brokers and benefits consultants can use to sell TouchCare to their employer clients.
• Partner with tier-one brokerage firms on joint webinars, regional roundtables, and co-branded collateral that expand our market reach.
• Own performance tracking for marketing programs, reporting on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), cost per lead, and pipeline contribution.
• Optimize our HubSpot marketing stack to maintain database hygiene, manage list segmentation, and ensure clean multi-touch attribution.
• Guide message positioning for industry conferences and events, working closely with the Events Marketing and Content Marketing teams.
• Manage TouchCare's presence on Shortlister, BenefitPitch, and similar platforms, keeping materials current and providing quick guidance on RFP responses.

Requirements

• 3–6 years of B2B marketing or demand generation experience.
• 2+ years of experience in employer benefits, healthcare navigation, captive insurance, or HR tech, with a working understanding of employer-sponsored healthcare, broker compensation, and corporate buying cycles.
• Hands-on expertise with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integration (HubSpot, Salesforce).
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.

Preferred

• Experience with Canva, Google Analytics and account-based marketing (ABM) platforms.

Benefits

• TouchCare offers a competitive benefits package, including medical, dental, vision, paid time off, parental leave, and other company-sponsored benefits.