Responsibilities

• Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets; maintain a simple operating scorecard and act quickly when performance is off plan.
• Build integrated campaigns for U.S. franchise dealerships and dealer groups, with distinct motions for dealer principals, GMs, fixed operations leaders and automotive marketing leaders.
• Lead automotive event strategy and execution for NADA, Digital Dealer and other priority programs—including pre-event demand, speaking/content opportunities, demo scheduling, onsite conversion and disciplined follow-up.
• Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up that create dealer conversations.
• Operate across Salesforce, Pardot / Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems so engagement is routed, measured and converted—not simply reported.
• Own website strategy with our web partner, including landing pages, SEO, conversion optimization, analytics, testing and ongoing performance improvement. This is strategy and vendor management—not graphic design or development.
• Drive work through Inmar’s shared marketing teams and external vendors with clear briefs, deadlines, quality standards and direct accountability for getting the work done.

Requirements

• Meaningful B2B marketing experience in the U.S. automotive retail ecosystem, marketing technology, software, data, advertising, websites or related solutions to franchise dealerships and dealer groups.
• Firsthand knowledge of the automotive vendor ecosystem and major industry events such as NADA and Digital Dealer; able to explain how you have used them to create pipeline and business results.
• Demonstrated ownership of demand-generation programs tied to qualified meetings, demos, opportunities, pipeline or revenue.
• Experience executing integrated campaigns across marketing automation, content, digital, paid media, events and sales follow-up.
• Strong Salesforce and marketing-automation fluency, with practical understanding of attribution, campaign architecture, scoring/routing and funnel reporting.
• Enough website, SEO and conversion fluency to direct a web vendor and connect the digital experience to demand-generation outcomes.
• Ability to lead through shared resources, challenge assumptions, hold colleagues and vendors accountable, and move work forward through ambiguity.
• Strong written and verbal English communication and ability to travel to the United States for major industry events as required.

Preferred

• Experience at an automotive technology, marketing, data, CRM/CDP, website, retention or digital-retailing company serving franchise dealerships.
• Experience in the competitive ecosystem—such as Impel, Fullpath, Dealer Inspire/Cars or a similar dealer-focused B2B organization.
• A track record of turning industry events and content into measurable dealer meetings, demos and pipeline—not just awareness.
• Comfort managing agencies, web partners and creative or paid-media resources through clear briefs, KPIs and acceptance criteria.

Benefits

• Medical, Dental, and Vision insurance
• Basic and Supplemental Life Insurance options
• 401(k) retirement plans with company match
• Health Spending Accounts (HSA/FSA)
• Flexible time off and 11 paid holidays
• Family-building benefits, including Maternity, Adoption, and Parental Leave
• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
• Wellness and Mental Health counseling services
• Concierge and work/life support resources
• Adoption Assistance Reimbursement