Responsibilities

• Assists Director with all aspects of data driven audience strategy development
• Able to use platform tools (EPC, GWI, MRI etc.) to define & segment new audiences based on client goals & industry trends, combined with researching & identifying valuable data driven insights to improve overall audience strategy product.
• Ability to analyze & illuminate how consumers interact with devices, content & media through rigorous data analysis
• Develop a strong overall understanding of the client’s business objectives to provide audience recommendations to deliver against these objectives and demonstrate through campaign results how data targeting can help them achieve their business goals
• Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience.
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance
• Delivers and sets expectations with the client
• Makes concrete attempts to add value and enhance client relationships

Requirements

• 3+ years’ experience in media planning/strategy (emphasis on digital), &/or ad technology (including previous agency side experience)
• Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
• Strong understanding of audience tools (MRI, GWI, Epsilon)
• Strong understanding of digital marketing, CRM, and audience segmentation
• Understand Web analytics tools (e.g., Google Analytics)
• Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Strong analytical skills, technical know-how, and strategic thinking
• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.
• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Familiarity / experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• 3+ years’ experience in media planning/strategy (emphasis on digital), &/or ad technology (including previous agency side experience)
• 2+ years’ experience coordinating projects or leading junior team members
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
• Role Objectives: A passion for data-driven advertising and insights, with hands on keyboard experience in audience tools such as Epsilon Discovery (propriety tool to Publicis), MRI, and GWI

Preferred

• SQL, SAS, or Python a plus
• Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint

Client Details

• Media design and audience strategy at Publicis Groupe, using Epsilon Identity and data-driven insights to drive client growth.