Responsibilities

• Develop audience-first media strategies, ensuring plans are insight-driven, thoughtful, and aligned to business objectives
• Assess current audience approaches to identify gaps, inefficiencies, and unmet opportunities across media strategies
• Translate identified opportunities into refined audience and media strategy recommendations
• Conduct and synthesize audience research to uncover meaningful insights related to behaviors, motivations, media consumption, and performance signals
• Leverage Amsive’s proprietary data, tools, and modeling capabilities to inform audience development and strategic planning
• Apply AI-enabled tools, predictive modeling outputs, and advanced analytics to enhance audience discovery, segmentation, and strategic recommendations
• Partner with Amsive’s Data & Customer Insights team to develop audiences using both first- and third-party data sources
• Partner with Account Services team and Analytics teams to explore modeling opportunities, interpret performance insights, and inform strategic recommendations
• Collaborate closely with the Paid Media (Activation) team to understand audience performance and apply learnings to future strategy
• Serve as an expert in audience strategy, helping elevate audience-first thinking and best practices across the agency

Requirements

• 7+ years of progressive experience in media planning and strategy, with demonstrated ownership of audience strategy within an agency or similar environment
• Strong expertise in audience-first media planning, with the ability to translate audience insights into strategic media recommendations
• Demonstrated experience conducting, synthesizing, and applying audience research to inform planning and strategy
• Strong working knowledge of the modern audience data ecosystem, including first-, second-, and third-party data, walled garden environments, DSP audiences, and identity-based planning frameworks
• Hands-on experience working with audience planning and research platforms (e.g., Resonate, MRI-Simmons, Neustar, Epsilon, The Trade Desk, or similar), with a strong understanding of in-platform targeting capabilities, programmatic environments, and DSP-based audience strategy frameworks
• Proven ability to understand performance data and apply insights to inform optimization direction and planning decisions, in partnership with activation teams
• Highly analytical mindset with strong problem-solving skills and intellectual curiosity
• Strong presentation skills, with experience confidently presenting audience and media strategies to internal stakeholders and clients
• Proven collaborator, comfortable working cross-functionally with activation, analytics, account services, and research teams
• Proven ability to effectively leverage audience research, segmentation, and media planning tools to develop audience-led strategies

Preferred

• Experience working with proprietary data sets, identity-based solutions, or modeling tools
• Exposure to performance-driven media environments and optimization feedback loops
• Experience contributing to the development of strategic frameworks, processes, or best practices within an agency setting
• Interest in mentoring or supporting more junior planners through knowledge-sharing and collaboration