Responsibilities

• Lead the social video editing and packaging strategy for Washington Post Creator content to expand audience engagement and strengthen platform performance across social channels.
• Develop and execute a multi-platform social media strategy that establishes content priorities, publishing approaches, experimentation frameworks, and audience growth objectives to increase reach and engagement.
• Drive audience development initiatives using analytics, platform insights, and performance data to optimize storytelling approaches and improve measurable content outcomes.
• Partner with Creator Host, independent creators, marketing stakeholders, and analytics partners to amplify Creator content and engagement across social media and Washington Post platforms.
• Champion creative experimentation with emerging formats, tools, and social platform capabilities to improve storytelling innovation and maintain competitive relevance.
• Guide freelance editors and producers on visual storytelling standards, production quality, and platform optimization practices to ensure consistency and editorial excellence.
• Maintain high editorial and ethical standards across social content publishing to reinforce audience trust, accuracy, and brand credibility. Influence cross-functional decision-making related to audience engagement, creator strategy, and social content performance to support organizational growth objectives.
• Translate complex audience performance insights into actionable recommendations that improve content strategy, publishing effectiveness, and audience growth.

Requirements

• 5+ years of experience producing, editing, and optimizing social-first video content across major digital and social platforms.
• 2+ years of experience developing or contributing to audience growth and social media strategy initiatives.
• Demonstrated expertise in vertical video editing workflows and professional editing tools such as Adobe Premiere, Final Cut Pro, or equivalent platforms.
• Deep knowledge of Instagram, TikTok, YouTube, LinkedIn, Threads, Facebook, and other social platforms.
• Experience leveraging analytics and audience insight tools, including Chartbeat, Google Analytics, native platform analytics, Social Flow or similar technologies, to guide strategy and performance optimization.
• Strong editorial judgment with the ability to balance speed, creativity, accuracy, and brand integrity in a fast-paced news environment.
• Strong communication and collaboration skills with experience influencing cross-functional stakeholders and creative partners.
• Experience working with creators, on-camera talent, freelancers, or collaborative production environments preferred.
• Prior experience supporting high-frequency publishing operations for a major media, editorial, or consumer-facing brand preferred.

Preferred

• Experience mentoring freelancers or contributing to creative leadership initiatives preferred.

Benefits

• Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation.