Manager, Audience Development & Media Buying - Columbia

Responsibilities

• Paid Digital Advertising . Lead the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists. Hyper focus on D2C tactics including conversion tracking across all digital platforms.
• Out of Home Planning. Weave out of home placements into the marketing mix, complimenting IRL and digital activations through a creative and geo-targeted lens.
• Fan Building Data Initiatives. Ideate and integrate fan data acquisition initiatives into digital marketing plans with an eye towards long term fan journeys.
• Content Ideation. Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
• Reporting and Storytelling. Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.
• Resource building. Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
• Billing reconciliation. Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Requirements

• At least 3-4 years of relevant Paid Media experience required.
• Hands on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Experience with research tools, emerging and left of center social platforms (is a plus).
• Proficient in excel; extremely detail-oriented and organized.
• Excellent written and verbal communication skills.
• Creative and collaborative mindset.
• Desire to work in a fast-paced environment.
• Adaptive to change and ability to prioritize deadlines.
• Social media & internet culture obsessed.
• This position is based in our NY office.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess