Responsibilities

• Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions
• Design platform-specific content (copy, graphics, video) aligned with each brand voice
• Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution
• Manage social content through the full lifecycle, including planning, content creation, publishing, community engagement, optimization, and performance reporting
• Manage and maintain a comprehensive multi-institution social media content calendar, ensuring coordinated messaging, campaign alignment, and consistent brand voice across all alumni channels
• Partner with SEO/AEO and marketing teams to align social content, keywords, and topic themes with search visibility, audience behavior, and AI-generated content trends
• Identify content opportunities through audience insights, search behavior, and emerging conversations to drive meaningful alumni engagement and brand relevance
• Develop and support paid digital strategies to amplify campaigns and engagement
• Maintain and enforce brand and visual identity standards across all institutions
• Collaborate with internal teams to ensure alignment and message consistency

Requirements

• Bachelor’s degree required
• 5+ years of experience in social media management, content creation, or digital marketing
• Proven track record of successful social media growth and engagement
• Strong content creation and storytelling skills
• Proficiency in Adobe Creative Suite, Canva, and video editing tools
• Experience with HubSpot and Sprout Social
• Familiarity with social listening and sentiment monitoring
• Working knowledge of search optimization and AI-answer engines
• Understanding of social media best practices and platform trends
• Strong analytical, organizational, and collaboration skills
• Expertise in content calendar management and brand voice consistency
• Experience managing integrated, multi-brand campaigns
• Experience with reporting, analytics, optimization, and paid social strategy
• Ability to translate insights into actionable recommendations

Preferred

• Background in higher education, healthcare, or nonprofit organizations

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays