Responsibilities

• Lead the Go-To-Market strategy and positioning for ad product expansion across internal and external media surfaces.
• Define value propositions and commercial packaging for ad products across all merchant tiers and segments.
• Commercialize new ad experiences, audience targeting capabilities, and data-driven ad products for restaurant partners and advertisers.
• Develop merchant-facing ROI narrative frameworks, case studies, and attribution positioning to demonstrate media network impact at scale.
• Design and market bundled advertising packages that drive long-term merchant investment and expand the ad product portfolio.
• Conduct qualitative ad buyer research and quantitative market analysis to prioritize target merchant personas and drive lead enablement.
• Track competitive ad landscape trends, analyze product performance data, and partner with Product to address feature gaps and market opportunities.
• Create pitch collateral, sales enablement toolkits, and go-to-market playbooks to support Sales and Account Management teams.
• Synthesize customer insights and campaign performance learnings into actionable recommendations for Product, Engineering, and Business Leaders.
• Build strong strategic cross-functional partnerships across Product, Engineering, Marketing, Sales, and Analytics to drive cohesive commercial success.

Requirements

• 6–8 years of relevant work experience in product marketing, advertising product strategy, ad tech, or retail media networks is required.
• Strategic product marketer with a strong commercial mindset and a passion for driving product adoption and revenue growth.
• Proven track record of defining product positioning, crafting compelling value propositions, and bringing complex ad products from concept to launch.
• Superior strategic thinking and capability to navigate fast-moving ad tech environments and align multi-stakeholder priorities.
• Strong proficiency in data analysis, SQL, Tableau, and Excel to derive market insights and prove product value. Salesforce experience is a plus.
• High strategic agility, strong customer empathy, and high expectations for execution quality and product-market fit.
• Experience partnering with product and engineering teams on ad tech platforms, including DSPs, SSPs, CDPs, or programmatic advertising systems.
• Bachelor’s Degree required, advanced degree in related field or MBA preferred

Benefits

• The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands.
• Eligibility, effective dates, and available plan options vary by employment classification and location. To learn more about benefits for this role, visit our Careers page here.