Responsibilities - Manage the day-to-day operations of the Advertising Department, including project management, budgeting, scheduling, team development, media planning, copy oversight, and creative direction. - Develop and execute integrated advertising campaigns across traditional, digital, social, direct mail, on-property, and emerging media channels. - Serve as the primary liaison between property departments, advertising agencies, media partners, vendors, and internal creative resources to ensure timely and effective execution of marketing initiatives. - Lead media planning, placement, negotiation, and optimization efforts to maximize return on advertising investment. - Establish and maintain productive relationships with media partners, vendors, agencies, and community organizations. - Negotiate vendor agreements and media contracts to secure favorable pricing and value. - Manage departmental budgets, purchase orders, invoices, and campaign expenditures to ensure adherence to approved financial plans. - Oversee the development and execution of direct mail campaigns, on-property signage, digital advertising, website content, mobile app communications, and social media initiatives. - Provide leadership and guidance to the Advertising team, including Graphic Designers, Marketing Specialists, and Community Relations personnel. - Support property promotions, special events, community initiatives, and entertainment programming as needed, both on and off property. Requirements - Must be at least 21 years of age. - Demonstrated knowledge of the advertising process, including strategy development, creative production, media planning, media buying, campaign execution, and performance measurement. - Experience with digital marketing platforms, website management, mobile applications, social media marketing, and HTML principles preferred. - Strong understanding of media negotiation strategies, audience targeting, and marketing analytics. - Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. - Excellent organizational, communication, presentation, and interpersonal skills. - Strong analytical skills with the ability to interpret data and make informed business recommendations. - Proficiency in Microsoft Office applications and marketing-related software platforms. - Must be able to obtain and maintain a New York State Gaming License. - Bachelor’s degree from an accredited college or university in Marketing, Advertising, Communications, Business Administration, or a related field required. Preferred - Experience within the gaming and/or hospitality industry strongly preferred. - Experience with digital marketing platforms, website management, mobile applications, social media marketing, and HTML principles preferred.