Manager, Ad Platform Solutions - Walmart Connect

Hoboken, NJ (On-site)

$96K/yr – $186K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end paid search campaigns for Walmart Connect advertisers, guiding strategy, execution, and optimization to hit KPIs and improve ROI, while communicating insights and coordinating cross-functional teams.

  • Campaign planning, setup, and management
  • Performance monitoring and ROI optimization
  • Cross-functional storytelling and stakeholder alignment

Job Description

Responsibilities

  • Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives.
  • Help suppliers [advertisers] reach their performance goals quickly and stay active/healthy.
  • Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and suppliers [advertiser] satisfaction.
  • Strong communication skills with the ability to clearly articulate information that influences data-driven business decisions.
  • Identifies domain, brand, category, and campaign trends to provide analysis to support incremental asks from our suppliers to grow and stabilize investment.
  • Reach and exceed KPIs established in partnership with suppliers; retain advertisers/revenue and reduce churn.
  • Responsible for owning the key metrics focused towards driving exponential growth of search.
  • Presents performance results in a clear, easy-to-understand manner.
  • Uses Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
  • Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.

Requirements

  • 3-5+ years' work experience in advertising industry with focus in paid search, retail search and/or eCommerce
  • Bachelor’s degree in business or related field.
  • 'Experienced in developing media strategies based on data, insights, and analytics.
  • Can translate technical speak to client-friendly language.
  • Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
  • Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
  • Experience developing or overseeing quantitative analysis and delivering actionable insights.
  • Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
  • Has ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart’s core values into everyday practices.
  • Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.

Preferred

  • Master's degree in business, marketing and sales, or related area.

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
13

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