Responsibilities

• Develop and enforce nomenclature/taxonomy structure to better manage data across the organization and ensure data cleanliness for client and internal use
• Team KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Escalation Point for any internal Technology questions/ issues/POV from cross functional teams
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Assist in managing of offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
• Organize and centralize, where possible, process and technologies working with agency TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 3+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM360, Flashtalking/Innovid, Double Verify, IAS, Google Analytics, Adobe tools, TMS)
• Tagging experience is a necessity. A deep understanding of tag anatomy is crucial for implementation and QA purposes.
• Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
• Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
• Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance the product as the account matures)
• Candidate must be outgoing and able to integrate with a fast-paced digital team
• Must be able to cultivate excellent relationships with technology and research partners

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.