Responsibilities

• Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and KAM to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS
• Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned
• Partner with Professional Education, KAM, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS and conduct routine engagements to extract insights that inform strategies and customized account plans
• Build, engage, and activate extensive network of KOLs from priority AHS
• Collaborate with FSO, KAM and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive JNJ MedTech Surgery competitiveness and deliver sustained growth
• Collaborate with FSO, KAM, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions
• Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results
• Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review
• Actively participate in business planning as part of the AHS core team
• Develop and ensure adherence to annual budget

Requirements

• Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits
• A minimum of a bachelor’s degree is required. MBA preferred
• 3 years of relevant business experience in Sales/Marketing is required
• Experience in customer selling and interaction is required
• Experience working with the Ethicon product line is highly preferred
• Experience in Marketing and/or Professional Education is preferred
• Experience working with a large teaching hospital is highly preferred
• Experience working with KOLs, residents, and fellows is highly preferred
• Demonstrated knowledge of brand marketing, digital marketing, and marketing communications is preferred
• Excellent written and verbal communication skills, collaboration, project management and organizational influence skills are required

Preferred

• Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility