Responsibilities

• Own and evolve Credit Karma’s brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
• Set strategic direction for how the Credit Karma brand shows up in market—both independently and alongside Intuit and Intuit partner brands—bringing principled judgment to complex brand, naming, and messaging decisions that balance long-term equity with near-term business needs
• Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs, planning, and concept development
• Partner closely with Creative leadership to provide clear, provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
• Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive, intentional cross-channel execution, reducing rework and late-stage misalignment
• Lead and develop a best-in-class team of passionate, data-driven Brand Strategists (4 individuals), setting clear priorities, managing capacity, and building strategic rigor, confidence, and influence across the team
• Build strong, trusted relationships with senior cross-functional partners across Creative, Integrated Marketing, Social Strategy, Growth, Product Marketing, Research, and Analytics, influencing without authority to drive alignment and momentum
• Ground brand strategy in insight by partnering with Research and Analytics to bring customer, market, and cultural learning into decision-making, and by using in-market performance to evolve brand frameworks over time