Responsibilities

• Growth Infrastructure: Build and own end-to-end attribution and measurement to track what actually drives pipeline.
• Demand & Creative Engine: Lead high-velocity creative testing across paid social, YouTube, and organic channels to win on hooks and targeting.
• Acquisition Playbook & Stakeholder Alignment: Create scalable channel plays for tech-forward SMBs and align with sales and lifecycle on onboarding, activation, and retention.

Requirements

• 4-6+ years in growth or performance marketing with hands-on ownership of paid and organic channels and a budget you were accountable for.
• A track record of owning a number and hitting it. You can walk us through a goal, how you broke it down, the bets you ran, and what actually happened, including the ones that didn't work.
• Strong creative instincts. You can brief, evaluate, and iterate on ad creative, especially video, and you have a real point of view on what makes a hook land.
• Genuine scrappiness: examples of fast-to-launch programs that drove real pipeline, not polished campaigns that quietly underperformed.
• Full-funnel fluency, from awareness to conversion, with the judgment to fix the bottleneck that actually matters before scaling spend.
• CAC discipline. You treat the budget like it's your own money and can defend every dollar.
• Genuine fluency with AI tools - already active in your workflow, not aspirational.
• High agency and low ego. You don't wait to be told what to do, and you're honest about what hasn't worked.
• You communicate with clarity: you show up with context, bring stakeholders along early, and tie decisions to outcomes.

Preferred

• Experience marketing to founders, startups, or SMBs, or fintech and banking literacy.
• You can name operators or brands doing growth marketing well right now and articulate why.
• Experience scaling a channel from the first dollar to meaningful spend.
• Systems for capturing and amplifying founder-led and UGC content.