Own the Rewards program marketing across the Credit Card suite, driving enrollment, balance growth, and loyalty through cross-channel campaigns supported by data-driven optimization.

• Marketing ownership: lead multi-channel campaigns from brief to implementation in owned channels, aligned with business priorities.
• Program strategy: develop a roadmap, prioritize high-leverage initiatives, and report progress and risks to stakeholders.
• Lifecycle engagement: drive rewards-driven behaviors and sustained engagement across the customer lifecycle using audience insights and competitive context.
• Creative execution: deliver end-to-end creative development for campaigns in emails, site, mobile, and direct mail.
• Positioning & messaging: establish audience personas, marketing claims, and creative toolkits to translate value proposition.
• Cross-functional partnership: collaborate with Product, Analytics, Design, Legal, and Compliance to execute marketing plans.
• Program integration: align marketing strategies across Credit Card and loyalty programs to deepen awareness and rewards-driven actions.
• Measurement & optimization: build data-driven narratives, test strategies, and iterate based on KPIs and performance analytics.