Responsibilities

• Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
• Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth.
• Design and grow a loyalty programme customers genuinely care about.
• Own and optimise our Recharge subscription programme.
• Develop testing roadmaps and continuously improve performance.
• Report on the numbers that matter, understanding not just what happened but why.
• Own the loyalty programme and make it something customers actually care about
• Manage our affiliate programme on Superfiliate
• Own the retention numbers that matter and report on them honestly - we don’t spend ages each month on writing decks that nobody reads; we distill the key topline numbers that matter weekly
• Work closely with Growth, Brand and Design to make retention feel like part of the brand, not an afterthought. We have a strong voice and a comprehensive style guide - you’ll be able to apply that, not reinvent it.

Requirements

• You've run retention for a DTC brand and have the numbers to show for it
• You are fluent in Klaviyo
• You've worked with Recharge or equivalent subscription tooling
• You write well. You don't rely on AI to do the thinking or writing for you. We can spot AI-default copy a mile off, and so can our customers
• You are allergic to generic ecom retention. You know what a default winback flow looks like and you build nothing that resembles it
• You'll probably enjoy this role if… you like ownership; you enjoy both creative and analytical work; you like seeing your ideas go live quickly; you want your work to have a measurable impact on the business.
• You probably won't enjoy this role if… you prefer large teams; you want someone else to execute your ideas; you dislike moving quickly or changing direction when the data tells us to

Preferred

• Food or premium FMCG brand experience
• Experience with Superfiliate or other affiliate platform
• Experience scaling subscription business

Benefits

• Benefits
• Competitive salary + performance related bonus
• 20 days paid holiday per annum plus public holidays
• Incredible opportunity to grow with Mason's Meats as we scale
• A dynamic, small-team environment where your contributions are valued and recognized.
• Annual offsite
• Product (of course)