Responsibilities

• Customer & Segment Analysis: Partner with Sales and Loyalty Marketing teams to develop B2B customer profiles and segments based on spend, trade/industry, and purchasing behavior leveraging our customer data
• Analyze customer data to identify differences in needs, value drivers, and buying patterns across segments
• Support hypothesis development around how messaging, offers, and channels should vary by segment
• Insights Communication: Create clear, executive-ready materials (slides / summaries) that communicate insights and recommendations
• Present findings to internal stakeholders with guidance and mentorship
• Ad Hoc Support: Assist with ad hoc data requests from the marketing team.

Requirements

• Currently enrolled in an undergraduate or graduate program with a focus on Data, Marketing Analytics, or a related field
• Experience working within a Customer Data Platform (CDP) like Segment, Tealium, etc. as well as analytics platforms like Amplitude, Adobe Analytics, etc.
• Strong analytical curiosity and desire to understand customer behavior
• Ability to communicate insights clearly to technical and non-technical audiences
• Structured, organized approach to ambiguous problems

Preferred

Benefits